September 15th, 2006
Writing a Sure-Fire Marketing Plan
A marketing plan often takes the back seat to a business plan, but a business cannot be successful without continuing, effective marketing. How do you determine the best marketing efforts for your business?

Extended - How to Implement It for Maximum Returns
How do you implement your marketing plan so you stay on target, on budget, and beat your goals? Take home these important lessons and watch your marketing results improve immediately!

Instructor Bios:

Barbara Breckenfeld of Blue Horse Marketing writes regularly about sustainable design—one way she helps companies tell their business stories using words and images, marketing and media coverage. Barbara’s background blends business with art, balancing the two to deliver marketing communications that produce results for her clients. Through leadership and guidance of the marketing process, she helps clients focus their efforts and grow their businesses. With 20 years experience, Barbara established her consulting practice in 2000. She also conducts workshops in communication and marketing.

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Rachel Fischer is the Training Manager for the Washington Business Center at Community Capital Development. Rachel’s background in the community development field originates from Youngstown, Ohio, where she worked for an economic development corporation in the Mahoning Valley. Since moving to Seattle in 2002, her efforts have been focused on providing business management education to small business owners, as well as helping small businesses sell to the government. She provides consulting and training in both general business assistance and government procurement. Rachel has Bachelor degrees in Economics, Russian, and History and is currently finishing a Master degree in Adult Education and Training from Seattle University.